Are you embracing digital as part of your marketing strategy? Are you harnessing the power of social media, paid search, content sharing, mobile and more? We hope your answer is “yes,” but if not, let us help you understand the importance with this article from Chief Marketer. It all makes perfect sense considering the collision of cultural and technology shifts, demand for marketing ROI and effective branding within your specific target markets.
Top 5 Reasons Why Digital Marketing is Essential in 2013
Happy New Year to our Different Indeed clients, colleagues, friends and family. We look forward to all of the wonderful adventures 2013 will bring! We find the positive energy of the New Year is always contagious…clients contact us with new projects to tackle, exciting ideas begin to take shape, and for us personally, we look forward to a renewed spirit and the knowing that anything is possible.
We decided to celebrate the turn of the calendar with this card (above) featuring our fiercely handsome Different Indeed mascot, Sam (a Golden/Chow Chow mix from Lucky Day Animal Rescue Colorado). The card was a cinch to make with templates at Minted.com. We highly recommend.
Here’s to a fantastic 2013. We look forward to helping our clients make it a successful one!
While recently indulging in my Communication Arts magazine, I stumbled upon a fantastically inspiring resource: Feast. Really delicious stuff here…I think I had already devoured an hour of my afternoon before I knew what hit me. I found a particularly interesting post called “Steal Like an Artist”. Are there truly any original ideas? Check it out and weigh in…
How to Steal Like an Artist
One of the most satisfying projects of the New Year has been working with Aspen Youth Center on their Spell What?! Aspen Celebrity Spelldown event, a fundraiser for the non-profit featuring local personalities in a spelling bee-style competition. I teamed up with Kevin Roberts of the MyersRoberts Collective to create the concept, the name and branding for the event as well as marketing direction. Aspen Youth Center knew they wanted to do a spelling bee…but it was up to us to find a way to make it compelling and “sexy” in a market saturated by non-profit fundraisers. February 11 marked the big debut, which was a wonderful success. It was an absolute thrill to see the initial concept executed so perfectly in an amazing game show set (designed by Lacroux Streeb and Alchemy)! If anything, it just goes to show that given the right focus and commitment (and great clients!), it is possible to create something unique, exciting, memorable and — wait for it — different. Indeed!
At Different Indeed, we have many things to be thankful for on this beautiful day of giving thanks. To all of our wonderful clients, thank you very much for your business and your trust. We delight in partnering with you, and we treasure the relationships we’ve built together. To our vendor partners, we could not make the impact we have without you on the team. Your insight and energy are invaluable — thank you for always saying “yes!” And, a BIG thank you to the friends and family who support us at Different Indeed. We know there are long hours involved, but you “get it,” and we love you for it.
Biochar Solutions is making major waves at the Global Clean Energy Congress in Calgary. They were recently named a finalist in Richard Branson’s $25 million Virgin Earth Challenge! We are thrilled to be working with Biochar Solutions as they continue to evolve their incredible technologies for, essentially, mitigating greenhouse gases through carbon sequestration. What an amazing impact their work is making in the world–and will continue to do so. We’ll be crossing our fingers they go all the way.
We are very excited to announce that the Work-N-Park Cube, a project by 1 Friday Design Collaborative, was featured on the Arch Daily website — the world’s most visited architecture website!
Of course, our ears perk up whenever we hear talk about being “different” and the absolute necessity of it when nurturing a brand for long-term success. We think Coco Chanel summed it up nicely, don’t you agree?
“In order to be irreplaceable, one must always be different.”
With Steve Jobs’ passing last week, I have read a lot about his life, his tenacity, his vision over the past few days. I’ve come to admire him, more so than ever, as a true visionary who understood what it meant to walk the line and embrace a singular voice, celebrate the counter-culture and run with his differentness. I applaud different. I celebrate different. Strength is found in different. So, when I was reminded about the “Think Different” campaign which marked Apple’s reemergence as a technical giant in the late ’90s, I had to pay homage to this concept, because in many ways that is how I approach my work. That same spirit is the reason why I named my company Different Indeed. I believe in different! And, so do my clients. They are the “rebels,” the “troublemakers” that are identified in the ad copy below (this is what originally ran with the “Think Different” campaign back in the day). It’s a tip of the hat to Steve and to all of my wonderful clients to share this very different vision.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. – Apple Inc.
After many months of non-stop project work, I am just now finding time to reflect on the busy year that was 2010. And, as I sheepishly look at my last entry from June (oh dear), I resolve to pass along more useful information to all of you out there on a more consistent basis. So, starting things out right, I am compelled to share my recent brush with animoto, an online software that really pulls video together quickly, makes sharing effortless, but looks like it took days of editing. I admire the site’s simple and intuitive interface, and the end result can be posted to websites, embedded in email campaigns and shared via social networking sites lickety split. The extra benefit for users is that videos can be shared without any animoto branding, so it does not compete with the message you create. The finished product is streamlined and “private label” per your company’s (or your client’s) own brand. It is a wonderful way to create dynamic messages using still images and short video clips. Animoto is one my new favorite marketing tools for 2011!